Korean Pavilion

Project Description

One of the most awe-inspiring pavilions at the Expo 2020, was the Korean Pavilion embodying the theme “Smart Korea, Moving the World Forward.” It was the fifth-largest exhibit at the Expo, and the entire pavilion was shaped like an octagon. The unique pyramid structure ensured enough light entered the pavilion, while the north façade had rotating cubes that displayed myriad images and colours. To truly revel in the beauty of the pavilion, visitors could walk through the spiral aisles to admire the exhibits inside while still catching glimpses of the extraordinary view.

About the Client

Established in 1962, the Korea Trade-Investment Promotion Agency (KOTRA) helps expand small and medium local businesses in overseas markets. They also work to attract foreign investment and develop international trade relations. KOTRA is known for spearheading innovative businesses and successfully building mutually beneficial partnerships. They sustain their growth through 127 offices worldwide, with over 15 offices in West Asia, including one in Dubai Media City.

The Brief

The client wanted to truly showcase Korea’s forward-thinking vision. They designed a unique façade for the pavilion, with a steep slope on the south to let in adequate light and warmth. On the opposite side, a rotating cube protrudes from the basic slope, creating a dynamic façade that changes with