Hand Dryer Case Study (Supermarket) - Lidl Stores UK

The Project

Lidl spans across 960+ stores in the UK, making it one of the largest, and most popular, supermarket chains in the UK.

Searching for an hand dryer to roll out across their stores, which met their specification, was a big task. Main features that were key in their decision included cost-effectiveness, energy efficiency, fast dry times, and hygiene.

The Solution

Lidl worked closely with us here at FW3, to find a solution that met their specification exactly, deciding on the Biodrier Biolite (HD-BL09). Don't just take it from us though, take it from Lidl's construction consultant, Henry Foxall:

‘Opting for the Biodrier Biolite hand dryer in our stores was a no-brainer for us – it not only met our specification, but exceeded it. The hand dryer’s energy efficiency, powerful nature, and cost-effectiveness, in comparison to competitors, were the primary features that sold us on the BL09.’ - Henry Foxall (Lidl Construction Consultant)

Cost Effectiveness:

This was a huge factor for Lidl when choosing a hand dryer. The BL09 offered a hand drying solution which was extremely cost effective, in comparison to competitors and alternatives. The low running costs, thanks to it's ultra-energy efficiency, coupled with the fast dry times of just 10 seconds, ensured Lidl saved money both short, and long-term.

Energy Efficiency:

Using just 650-900W energy, the Biolite hand dryer offered an environmentally friendly hand drying solution, using

up to 90% less energy than conventional hot air hand dryers. This was a key point for Lidl when selecting a hand dryer, as conventional hot air alternatives can typically use around 2500W.

Fast Drying:

The BL09 is compact, yet powerful. Drying hands in under 10 seconds, it ensures high foot traffic is effectively managed, and energy usage is decreased. Having a hand drying solution in place, which can withstand high foot traffic is key for a busy supermarket.

The Results

So far, the Biodrier Biolite has been rolled out across every Lidl store in the UK, with a scope to continue rolling out these hand dryers across any future stores.