Silver Lining

Sherwin-Williams delivers high-quality mirror coatings that reduce applied costs for seasoned mirror producer, Virginia Mirror Company.

Virginia Mirror Company began producing mirrors for furniture manufacturers in Virginia and North Carolina in 1913. Now, it’s a prominent supplier of fabricated and stock sheet mirrors for residential and commercial construction throughout the southwestern region of the U.S.  

As a leading producer of stock sheet mirrors, Virginia Mirror sells the majority of its products through distributors in the after-paint market. As an added layer of service, the company delivers all glass products to their customers directly, using its own fleet and loading process. The company’s most popular offering is its 42x120-inch sheets.

“Virginia Mirror is known for its quality, craftsmanship and service,” said Lloyd Brigman, director of operations for Virginia Mirror Company. “From producing exceptional products to paying invoices and delivering products on time, these basic principles have been the foundation of our stability. They’re what set us apart from other mirror producers.”

NEW & IMPROVED SILVERING

Throughout the 2000s, Virginia Mirror sourced its coatings from a paint supplier that eventually discontinued its mirror coatings portfolio, leaving Virginia Mirror in need of a new supplier. At the beginning of 2019, with quality, craftsmanship and service top-of-mind, the long-standing company chose Sherwin-Williams as its primary mirror coatings provider.

“The kickoff discussions with Virginia Mirror centered around the quality of our silvering chemicals and paint,” said Tim Reilly, Sherwin-Williams mirror coatings technical sales manager. “They wanted to learn as much as they could before moving forward with our chemistries.”

For quality, performance and application assurance, Virginia Mirror tested the Sherwin-Williams coatings on its production line.

“After initial testing, we saw less rejection on the line,” said Michael Fain, plant manager for Virginia Mirror Company. “The chemicals just ran better. They were higher quality than the previous coatings we used, and the technical support we received from the team played a tremendous role in choosing them as our supplier.”