Burberry, Shanghai

OVERVIEW

Burberry has opened a new flagship store in Shanghai, China. Its eighth location in the city and the largest so far.

The new store was inspired by 121 Regent Street, the brand’s global flagship store and is all about bringing London to Shanghai. That means driving home the brand's heritage through British-made décor, craftsmanship and materials while matching the Regent Street location.

The space reflects the architectural design concept developed by Burberry’s Chief Creative Officer Christopher Bailey.

Albion Stone supplied Basebed blocks to EDM for the internal and external clad